Web App / Data Visualization FinTech Startup

AI-Powered Analytics Dashboard

Primary Infotech created a real-time analytics dashboard with natural-language querying. Users can ask business questions in plain English and receive data-driven visual answers across connected data sources.

Query Speed
< 2s
User Adoption
95%
Data Sources
12+

01

The Challenge

The data team had become a bottleneck for every business decision. Non-technical stakeholders couldn't query data themselves, and the backlog of ad-hoc report requests had grown past 40.

Leaders were making decisions on week-old spreadsheets while analysts spent their days writing one-off SQL.

02

Our Solution

We built a Next.js dashboard with an AI-powered natural-language query interface. Anyone can ask a question in plain English — "Show me revenue by region for Q3" — and get an instant, interactive visualisation.

Behind the scenes, LangChain translates each question into validated, read-only SQL against a PostgreSQL warehouse that unifies more than twelve data sources.

03

Technology

Next.js front end with streaming responses, a LangChain text-to-SQL agent with schema-aware prompting and query validation, and a PostgreSQL warehouse fed by scheduled ELT jobs.

  • Next.js
  • LangChain
  • PostgreSQL
  • TypeScript
  • OpenAI
  • Airflow

04

AI Architecture

  1. 1

    Natural-language question

    User asks in plain English from the dashboard

  2. 2

    Schema-aware agent

    LangChain maps intent to tables, metrics and filters

  3. 3

    SQL validation

    Queries are checked, read-only and cost-limited

  4. 4

    Warehouse

    PostgreSQL unifies 12+ data sources via scheduled ELT

  5. 5

    Visual answer

    Results stream back as the most suitable chart

analytics.app / ask
Show me revenue by region for Q3 ↵
Total revenue$4.82M▲ 18.4%
Top regionAPAC▲ 27.1%
Query time1.4s12 sources
Illustrative interface — sample data.

05

The Results

95% of intended users adopted the dashboard within the first month. The ad-hoc report backlog was eliminated entirely, and decisions that used to wait days now happen in the meeting where the question is asked.

< 2s Query Speed
95% User Adoption
12+ Data Sources

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